1. Executive Summary The global entertainment studio system is undergoing a seismic shift from the "Peak TV" era (2010–2019) into a "Profitability & Franchise" era (2023–present). The landscape is no longer defined solely by box office grosses or linear ratings but by engagement hours, IP longevity, and cross-platform synergy.
1. Executive Summary The global entertainment studio system is undergoing a seismic shift from the "Peak TV" era (2010–2019) into a "Profitability & Franchise" era (2023–present). The landscape is no longer defined solely by box office grosses or linear ratings but by engagement hours, IP longevity, and cross-platform synergy.