Dhandha -2024- Moodx Original -

Narrative as Enterprise: Deconstructing ‘Dhandha -2024’ as a MoodX Original

Dr. A. Sharma (Cultural & Media Studies) Dhandha -2024- MoodX Original

The 2024 release Dhandha marks a significant departure from conventional streaming originals, particularly under the ‘MoodX’ banner—a label dedicated to algorithmic mood-crafting rather than traditional genre classification. This paper argues that Dhandha functions simultaneously as a narrative text and a commercial metaphor, where the titular term (Hindi/Gujarati for ‘commerce/trade’) structures both plot mechanics and viewer engagement. By analyzing the film’s mood architecture, narrative non-linearity, and its reception within the MoodX ecosystem, we explore how Dhandha -2024 redefines ‘original’ content not as novel storytelling, but as an affective transaction. but as an affective transaction.