Fdc Sales Mis Apr 2026

Someone was entering fake prescriptions into the system to game the CRM.

“Primary sales are strong,” his boss had said in the morning review. “But secondary is dead. The product is leaving our warehouse but not moving off pharmacy shelves.” Fdc Sales Mis

He walked out of the data entry room, past the janitor who had stopped humming, past the empty cubicles, past the motivational posters that said “Data is the new science.” Someone was entering fake prescriptions into the system

Arjun walked to the data entry cubicle. A young woman named Pooja was manually uploading scanned prescription forms from field force. He asked to see the originals for Dr. Iyengar’s forty scripts from week one. The product is leaving our warehouse but not

Or so they believed.

That was the first crack. In pharma, primary sales meant what the company sold to stockists. Secondary meant what stockists sold to retailers. Tertiary meant what retailers sold to patients. A beautiful primary number with a rotten tertiary was not success—it was a lie waiting to metastasize.

Arjun picked up his phone and called the rep. “Rajesh, Dr. Iyengar—did she prescribe Nebuflam-D in week one?”