In popular culture, Nana appears everywhere. He is a mascot for banking apps that encourage micro-savings. He is a character in the long-running children’s show Nintama Rantarō . A 2022 anime film, The Boy Who Read the Earth , reimagined his story as a climate fable. His face is on postage stamps, textbooks, and even a line of ecological notebooks made from recycled paper.
There is also the environmental reinterpretation. The rapeseed plant, central to the folk story, is now seen as a symbol of circular economy—seed to oil to light to compost back to seed. In this reading, Nana Ninomiya is not a workaholic but a proto-ecologist, modeling a life of zero waste and deep harmony with the seasons. Visit Odawara City on November 17th, and you will witness the Ninomiya-sai festival. Children dress in Edo-period farm clothes, carrying miniature bundles of firewood and reading aloud from The Analects or modern picture books. They compete in Hotoku essay contests, writing about how they apply thrift and hard work to their own lives—saving pocket money for a family trip, helping a neighbor with groceries, or studying for exams without cram school. nana ninomiya
Another folk variant, less known but equally revealing, casts Nana as a trickster figure. In this story, a lazy neighbor asks how Nana succeeds. Nana replies, “I simply walk backward.” The neighbor, literal-minded, tries walking backward and trips. Nana laughs and says, “I meant I look backward at my past mistakes while moving forward into the future.” This playful, Socratic wisdom became a hallmark of the folkloric Nana Ninomiya—a figure who outsmarts not through wealth or strength, but through wit and virtue. If you visit any pre-war elementary school in Japan, you might find a bronze statue of a boy with a shaven head, wearing a hanten (work coat) and geta (wooden clogs), carrying a bundle of firewood cross-hatched on his back, with a book—often an open scroll or a small bound volume—held in front of his face. This is the Nana Ninomiya statue. In popular culture, Nana appears everywhere
These statues were mass-produced from the 1890s to the 1940s as part of the Imperial Rescript on Education’s drive. By 1945, over 80% of public elementary schools in Japan had one. They were placed at entrances or in courtyards, so that every child would walk past this image of disciplined multitasking every single day. The statue was not a monument to be worshipped; it was a mirror to be internalized. A 2022 anime film, The Boy Who Read
The most famous folktale associated with Nana Ninomiya involves the “Reading While Walking” episode. According to the legend, Nana was so poor that he could not afford candles. He devised a plan: he would plant rapeseed around the edges of his fields. When the plants grew, he would harvest the seeds, press them for oil, and use that oil to light his study lamp at night. But even that was not enough. He then trained himself to read while walking to the fields, tying his firewood into a shoi (backload) and holding his book in front of his eyes. One day, a passing samurai was so impressed by the boy’s devotion that he gave him a stipend for books. Another version tells of a wealthy merchant who, seeing Nana’s footpath worn deep by his relentless walking, adopted him as a protégé.
Feminist scholars also note the irony of the name “Nana” (often a girl’s name) attached to a distinctly male archetype. Some have reclaimed this by arguing that the folkloric Nana transcends gender: the virtues of diligence, frugality, and lifelong learning are universal. In recent years, manga and anime adaptations have reimagined Nana Ninomiya as a female character or a non-binary sage, sparking new interest in the old tales.