Tasha Holz «iPhone»

In an era where digital influence is often measured by decibel level and controversy, Tasha Holz has built an empire on the opposite principle: quiet consistency.

That question became her business. What sets Tasha Holz apart in the saturated field of "influencer coaches" is her background in behavioral economics (a degree she completed at night, during her "burnout year"). She doesn't teach hacks. She teaches systems. tasha holz

It’s an unlikely success in an industry that worships speed. But Holz points to the numbers: her average client has grown their revenue by 34% year-over-year while reducing their posting frequency by 52%. Burnout rates in her community are near zero. So what’s next for Tasha Holz? Unsurprisingly, it involves stepping back. In an era where digital influence is often

But to understand her business, you first have to understand her pivot—one that almost broke her. Before she was advising creators on six-figure launches, Tasha Holz was a creator drowning in them. By 2019, she had amassed over 400,000 followers across platforms by documenting her renovation of a crumbling 1920s farmhouse in the Pacific Northwest. Her feed was a curated dream of exposed beams and vintage rugs. Her reality was a nightmare of anxiety. She doesn't teach hacks

This fall, she is releasing a limited-run physical product: a guided Offline Planner that is literally just a daily calendar with large, blank spaces and no social media prompts. "The most radical thing a creator can do is take a real afternoon off," she says. "I want to sell the permission slip."

She is also quietly developing a fellowship program for mid-career women who left creative fields after having children—"the best strategists no one ever hired," she calls them.

Membership is capped and requires a video application. There are no "growth hacks" channels. Instead, there are threads like "The Panic Button" (for crisis management), "The Ethics Check" (for brand vetting), and "The Slow Lane" (for celebrating small, non-viral wins).

165 comments

4.95 from 89 votes (17 ratings without comment)

Leave a comment:

Your email address will not be published. Required fields are marked *

Rate this recipe (after making it)




  1. Deb
    02.04.2026

    5 stars
    This was fabulous, easy to cook and full of flavour. It may be my husband’s favorite meal now!

    • Jeanine Donofrio
      02.07.2026

      Such a wonderful compliment! I’m glad you both enjoyed it.

  2. Kristy
    01.26.2026

    5 stars
    I come back to your simple but delish recipe time & time again! I add white beans for protein, when I add the eggplant & zucchini back to the pot. So healthy 🙂

    • Jeanine Donofrio
      01.27.2026

      I’m so glad you’ve loved it!

  3. JULIE
    01.02.2026

    5 stars
    I have just made this using zucchini, eggplant, tomatoes, basil and herbs from my garden. Such a delicious recipe with just a touch of heat and sweet.

    • Jeanine Donofrio
      01.03.2026

      I’m so glad you loved it!

  4. Sara
    11.16.2025

    5 stars
    Delicious and super easy to prep and cook!

A food blog with fresh, zesty recipes.
Photograph of Jeanine Donofrio and Jack Mathews in their kitchen

Welcome to Love & Lemons!

I'm Jeanine Donofrio, a New York Times bestselling cookbook author and recipe developer. I share fresh, delicious vegetarian recipes that celebrate seasonal ingredients and flavors.

More about us...