Priya realizes: she has . She’s been working hard, but not smart.
So, Priya does what she thinks is marketing: she prints 1,000 glossy flyers for $500. She spends a whole weekend taping them to lampposts, sliding them under apartment doors, and handing them out at a local park.
Priya feels defeated. “Marketing doesn’t work,” she tells herself. A customer walks in to pick up an order and sees the leftover flyers. “Priya,” she says, “why aren’t you on Instagram? I’d buy from you every week if I could see your fresh bakes.”